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Details Marketing Management

Gebundenes BuchThe classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour ...

176,00 EUR*
Details A Preface to Marketing Management

Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief ...

90,99 EUR*
Details Small Business Clustering Technologies: Applications in Marketing, Management, IT and Economics

Small Business Clustering Technologies Small Business Clustering Technology: Applications in Marketing, Management, Finance and IT examines the development and role of small business clusters from a variety of disciplines - economics, marketing ...

319,93 EUR*
Details Handbook of Marketing Decision Models (International Series in Operations Research & Management Science)

Handbook of Marketing Decision Models Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e ...

51,30 EUR*
Details Green Marketing Management, International Edition

New, ship fast, delivered in 5 days in Germany No PO Box.